Text & media
Instructor(s)
Course curriculum
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1
1 Introduction: So you wanna be in business?
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Introduction: Welcome to the world of business
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Am I ready for my own practice?
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2
2 Business Basics: What you'll need to launch your business
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In or out: Finding and setting up your office
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More about space
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Making bank
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Phone and appointment setting
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Boundaries
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Set your rates
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Raising your rates with ease
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Sub lease agreement
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Staff
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3
4 Website and inter web presence
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On the web and email
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4
5 Branding
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You are the brand
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Credibility and Imposter Syndrome
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Bio: who are you?
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Sample bios
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5
6 The Schmooze Factor
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Love in an elevator (speeches)
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Mixer follow up, make the sale
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6
7 The on-line schmooze: social media, etc.
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The online schmooze: Social media and other options
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Social media choices
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Groupon and discounts
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7
Congratulations: You're halfway there.
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7th Inning Stretch
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8
8 Contribute: Share your knowledge
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Blogs and newsletters
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Articles and interviews
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9
9 Writing: books et al.
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eBooks
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Self publishing
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Traditional publishing
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Self publishing versus traditional publishing
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Marketing your book
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Interview with author Michael Cervin
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So you want to write a book? Hour-long workshop from AHA.
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10
10 Speak: on stage plus radio and TV
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Intro to Module 10
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Finding radio shows
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How to pitch radio shows
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Radio interview tips
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Some radio fails!
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TV interviews
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Speaking and teaching
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Radio and TV Checklist
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Sample radio pitch
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Say what?! Using radio, TV and live talks to promote your practice. Full hour workshop from AHA
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11
11 The ask: Manifestation of what you want
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Goal setting
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Getting what you want, the manifestation side
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Mental bank and get comfortable with money
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Vision board sample 1
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Vision board sample 2
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Vision board sample 3
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Vision board sample 4
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Life map worksheet
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12
12 :( Problem clients, saying farewell, boundaries, horror stories
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Firing clients
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Problem clients 2
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There's WHAT in my trashcan?
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13
13 Tax tips and what to do it you're audited
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Tax tips
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Contractor v employee
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Insurance, CYA
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Audited
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The future
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Kathy's deduction list
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Tax info and expense sheet included from TaxPrep
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w9 form
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Travel tax list
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Audit article
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Independent contractor agreement, therapist
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General NDA
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14
14 Self care and are you an empath?
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Self care and empathy
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Empathy article
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15
Saying farewell
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Final checklist, getting it together.
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Gone but not forgotten
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Optional next steps
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16
Bonus forms
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Sample intake form
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Letterhead
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